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Cheez turns to NBA star Jimmy Butler for some bite-sized lessons about the unspoken rules of basketball culture, both on and off the court.Â
Cheez turns to NBA star Jimmy Butler for some bite-sized lessons about the unspoken rules of basketball culture, both on and off the court.Â
Task: Help Cheez-It enter the basketball world with credibility without NBA sponsorship.
Agency: Contender
KLCZ1617000H_Tunnel_Walk_16x9_30.mp4Lesson #3 Tunnel Fits
Lesson #3 Tunnel Fits
You need confidence to look like a snack.
KLCZ1623000H_Sneakers_16x9_15.mp4Lesson #23 Sneakers
Lesson #23 Sneakers
Cheez learns the importance of having a crispy shoe game.
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