Broadcast

Task: Help Cheez-It enter the basketball world with credibility without NBA sponsorship.

Agency: Contender

Cheez turns to NBA star Jimmy Butler for some bite-sized lessons about the unspoken rules of basketball culture, both on and off the court.

KLCZ1617000H_Tunnel_Walk_16x9_30.mp4

Lesson #3 Tunnel Fits :30

You need confidence to look like a snack.

KLCZ1623000H_Sneakers_16x9_15.mp4

Lesson #23 Sneakers :15

Cheez learns the importance of having a crispy shoe game.

KLCZ1621000H_Tunnel_Walk_16x9_06.mp4

Tunnel Fits: 06

KLCZ1653000H_Sneakers_9x16_06.mp4

Sneakers:06

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